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Why Great Copy Starts Before You Write a Word – with Jamie Thomson
Episode 377
Published 11 months ago
Description
Kiran Kapur talks to copywriter Jamie Thomson about why the best writing begins long before fingers touch the keyboard.
He explains his five-step “Brand New Copy” method, showing how understanding goals, psychology, and positioning makes copy clear, human and effective. A practical chat about thinking, not just typing — and why AI can’t replace that.