Auburn’s coaching search is officially heating up. Reports surfaced that Penn State’s James Franklin interviewed for the Tigers’ head coaching position — and this could be the most telling move yet in John Cohen’s tenure as athletic director. In this week’s Auburn Express, the crew breaks down what Auburn truly needs in its next head coach: not another “offensive genius,” but a leader who can run a full organization from top to bottom.
Auburn has been burned before by chasing résumés instead of results that matter today. As Mike G. points out, past success doesn’t win games in 2025. The Tigers need someone with their best years ahead of them, not behind them — a coach who can build, develop, and demand excellence in every room of the complex. The conversation dives deep into what makes a modern SEC program thrive, and why Auburn’s next hire must be more CEO than play-caller.
The guys also unpack John Cohen’s interview comments, including his emphasis on finding a coach with an “edge” — a developer who pushes players to reach their ceiling. And with the offense loaded with talent like Cam Coleman, fans are right to demand results that match the investment.
Could Franklin be that guy? Or is Auburn setting itself up for another round of frustration? The conversation gets real about what Auburn fans should expect next — and what it’ll take to finally turn the corner on the Plains.
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Published on 1 day, 12 hours ago
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