Episode Details

In the first 90 days, perception outruns reality. So where will you find the quick, visible wins that turn "new CMO" into "trusted change agent"?

In this episode, Drew sits down with Laura MacGregor (Savvy Marketing Works), Julie Kaplan (Higher Logic), and Julia Goebel to unpack how CMOs convert early pressure into progress, spot quick, visible wins to bank now, and use that goodwill to earn the mandate for bigger changes.

How Three CMOs Win the First 90 Days:

• Laura listens first, learns the business, and picks intentional early moves that build trust.

• Julie starts before Day 1, using interviews to find a wish list and deliver one visible win fast.

• Julia anchors early success in data and customer calls to sharpen focus and reveal opportunities.

Plus:

• How to align expectations with a marketing maturity matrix and shared success metrics.