Episode Details

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Tania Hassanzadeh, MD, discusses her journey on leaving employment for autonomy in building her Beverly Hills, California practice.

Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Leaving Employment for Autonomy

Hassanzadeh's leap from employee to Beverly Hills practice owner.

Obviously, most surgeons spend years working for others before going solo. However, Dr. Tania Hassanzadeh, a Beverly Hills facial plastic surgeon, made that leap in just one year.

Interestingly, after her fellowship in Boston under a top surgeon, she joined a thriving Beverly Hills practice. Soon, she realized she wanted full autonomy. Therefore, owning her patient photos, shaping her marketing, and building her brand mattered more than job security.

Specifically, in this week's episode of "Beauty and the Biz," Dr. Hassanzadeh shares how she took control of her career. Moreover, she reveals what it takes to open a solo practice in one of the most competitive cities in the world.

To summarize, in this episode, you'll learn:

• First, why she left a stable position after just one year
• Next, how she protected her brand and patient imagery through careful contracts
• Also, the emotional and financial challenges of launching a Beverly Hills practice
• Finally, her best lessons for surgeons seeking freedom and control

Ultimately, Dr. Hassanzadeh's story is an honest look at independence, ambition, and risk. Therefore, listen to "Beauty and the Biz" for powerful insights on building a successful practice from scratch.

Indeed, think your practice is running at full potential? Actually, the data might surprise you.

In short, take two minutes to get your Practice Growth Score and see where you're gaining — and where you're losing profits.

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Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty Club
• Cosmetic Practice Vault Library
• Schedule Your Practice Growth Strategy Review

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