Episode Details

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This is the 4th episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost.

Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project.

This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica.

The 5 episodes in this series are:

1. Coffee Farming In Costa Rica in 2025 - https://youtu.be/3tHVKj65yho

2. Coffee Farmers Are Adapting to the Coffee Crisis - https://youtu.be/QGUewElgLeA

3. Not a Short-Term Coffee Crisis - https://youtu.be/arhcrRBWGEU

4. Barriers to Direct Trade - https://youtu.be/dM75gWt1y7s

5. Mitigating Risk with Direct Trade Coffee - https://youtu.be/DX0tpHrXFw0

In this episode of the podcast series, Lee and Marianella discuss the complex topic of coffee market volatility and dive into what truly defines direct trade, explore the challenges and benefits of developing direct relationships in the coffee industry, and analyze the emerging access issues as we move towards 2026.

Join the conversation to better understand the future of the coffee industry and the importance of building strong, responsible business relationships.

Connect with Marianella Baez Jost and The Farmers Project here:

https://www.linkedin.com/in/marianella-baez-jost-00a529166/

https://www.farmersproject-cr.com/

https://www.instagram.com/cafeconamor.cr/

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