Episode Details

We're talking about The Dragon's Den.我们今天要谈的是《龙穴》（The Dragon’s Den）这档节目。

Yes, so Richard, what is The Dragon's Den?是的，那么，Richard，《龙穴》到底是什么节目呢？

Well, the BBC describes it as a show where budding entrepreneurs get three minutes to pitch their business ideas to five multi-millionaires who are willing to invest their own cash.BBC 的官方描述是：这是一个节目，让有抱负的创业者在三分钟内向五位愿意用自己资金投资的百万富翁展示他们的商业创意。

Now it's the multi-millionaires, isn't it Richard, who are the dragons and they can be very fierce indeed.而这些百万富翁就是所谓的“龙”，对吧，Richard？他们确实非常强势。

They're very cutthroat, aren't they?他们可谓是相当“冷酷无情”的，对吧？

So, as part of their opening pitch, the entrepreneurs are required to specify the amount of money they require from the dragons. And what percentage that will get of their company.所以在开场陈述中，创业者必须说明他们希望从这些“龙”那里获得多少资金，以及愿意出让公司多少股份。

Right, the equity, plus they have to say how much they think the company could be worth.对，就是股权比例。此外，他们还得说明他们认为公司目前的估值是多少。

Yes, and then if a dragon or maybe multiple dragons are interested, then they negotiate then and if they're not interested, they simply say they're out.是的，如果有一位或多位“龙”感兴趣，就会进入谈判阶段；如果不感兴趣，他们会直接说：“我退出（I’m out）。”

It doesn't sound exciting, Richard, but it is.听起来似乎没什么刺激的，Richard，但实际上节目非常精彩。

What makes it compelling TV?那是什么让这档节目如此吸引人呢？

Well, the first thing, from the people pitching their ideas, you can see these enthusiastic but very nervous people.首先，是那些上台推介的创业者——他们既充满热情，又紧张不安。

They're just normal people and they're talking for