Episode Details

We're talking about Instagram and why it's a useful platform for businesses. You know my first question, of course, Jackie. I know nothing about Instagram.
我们在谈论 Instagram，以及为什么它对企业来说是一个有用的平台。当然，你知道我第一个问题是什么，Jackie。我对 Instagram 一无所知。

What is it? Well, it's an American photo and video sharing social networking service and it's owned by Facebook.
它是什么？它是一个美国的照片和视频分享社交网络服务，由 Facebook 所拥有。

Aha! I know all about Facebook, the world's top social media platform. Yeah.
啊哈！我对 Facebook 很了解，它是世界顶级的社交媒体平台。是的。

With about one and a half billion users? No, almost 2.4, Richard. Oh, wow. I know.
大约十五亿用户？不，接近二十四亿，Richard。哦，哇。我知道。

Instagram, on the other hand, has one billion users but considering it was launched in 2010, this is actually quite amazing. Facebook bought it in 2012 for about a billion dollars. Wow, big, big numbers.
另一方面，Instagram 有十亿用户，但考虑到它是在 2010 年推出的，这实际上相当惊人。Facebook 在 2012 年以约十亿美元的价格收购了它。哇，真是巨大的数字。

And so if there are so many millions of small businesses that have Facebook pages, why have an Instagram page as well?
所以，如果已经有成千上万的小企业拥有 Facebook 页面，为什么还要有 Instagram 页面呢？

The answer is in the differences, the difference between those who use the site and how they use it. So what are those differences then?
答案就在差异上，即使用这些平台的人以及他们如何使用它。那么这些差异是什么呢？

Well, the audiencedemographics are very different for each one. Instagram has a much younger user base with a majority of users in the 13 to 17 age group.
这两个平台的用户群体非常不同。Instagram 的用户群体更年轻，大多数用户在 13 到 17 岁之间。

Yes, the Facebook users are much older, aren't they? Yeah, they're much more likely to be in the 18 to 29 age group, over 30. And of course, there are many more users over 60.
是的，Facebook 的用户要年长得多，对吧？是的，他们更可能在 18 到 29 岁之间，或者超过 30 岁。当然，还有更多超过 60 岁的用户。

So yeah, so therefore it's obvious then that companies wanting to reach out to younger people should opt for Instagram then, shouldn't they? Yes.
所以，是的，很显然，想要接触年轻人的公司应该选择 Instagram，对吧？没错。

But the advantage of be