Episode Details

We're talking about product placement.我们在谈植入式广告。

Product placement, also known as embedded marketing, has grown both on TV and on the big screen.植入式广告，也称为嵌入式行销，在电视和大银幕上都越来越常见。

OK, OK, Jackie, I've heard of product placement but what exactly is it?好，好，Jackie，我听说过植入式广告，但它到底是什么呢？

Well, basically it means a deliberate inclusion of a product or a brand for promotional purposes.简单来说，就是为了宣传目的而刻意把产品或品牌放入内容中。

If we think about, Richard, think about the 1986 film, Top Gun, right?如果我们想一下，Richard，想想1986年的电影《壮志凌云》，对吧？

Oh, one of my favourites.哦，那是我最喜欢的电影之一。

Now there's a particular product worn by many of the characters but especially by Tom Cruise, Maverick, right?片中很多角色都戴了一样特定产品，尤其是汤姆·克鲁斯扮演的Maverick，对吗？

I know this, I know this, he's so cool, isn't he? Because of the aviator sunglasses.我知道，我知道，他超级酷，对吧？因为那副飞行员太阳镜。

Yeah, so... Ray-Bans.对，就是……雷朋（Ray-Ban）。

Exactly. Now, they're a brand of luxury sunglasses, right?没错，它们是一个高端太阳镜品牌，对吧？

And they became hugely popular then, didn't they?而且当时变得非常流行，对不对？

They struck a deal with the producers so that in the film, Tom Cruise and his fellow Navy colleagues wore aviators.他们跟制作方达成了合作，所以电影里汤姆·克鲁斯和他的海军同袍都戴了飞行员墨镜。

You said they became hugely popular.你刚才说它们变得非常流行。

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