Episode Details

An artificial intelligence-generated deepfake of Chinese actress Wen Zhengrong's face and voice was used by unscrupulous merchants to impersonate her in livestream sales, prompting increased calls for stronger and more tailored regulation and penalties from internet platforms and the law.

近日，有不良商家利用人工智能生成的深度伪造内容，盗用中国女演员温峥嵘的人脸和声音进行直播带货。这一事件引发了公众强烈反响，互联网平台和法律层面均出现加强针对性监管与处罚的呼声。

The discovery was made last week when Wen appeared to simultaneously host three different early morning livestream rooms on social media, wearing different outfits and promoting different products. The Wen "clones" looked and sounded strikingly similar to Wen, a feat that quickly ignited online discussion.

上周，有网友发现温峥嵘疑似同时在社交媒体的三个不同直播间进行早间直播。画面中的“温峥嵘”身着不同服装、推广不同产品，其外貌和声音与本人高度相似，这一现象迅速引发网络热议。

According to a China Media Group report on Wednesday, the forged images were produced either by clipping past videos and screen recordings or by taking earlier livestream footage of Wen and running it through AI-based deep synthesis, including voice alteration.

据中央广播电视总台周三报道，这些伪造影像的制作方式主要有两种：一是剪辑过往视频和屏幕录制片段；二是提取温峥嵘早期直播素材，通过基于人工智能的深度合成技术（包括语音修改）进行处理。

"These AI tactics confuse the public. My image and likeness have been infringed, and it is deeply hurtful," Wen said in the video report. She added that if viewers who trust her were misled into buyingcounterfeit goods, "I would feel truly sad."

温峥嵘在视频报道中表示：“这些人工智能手段误导了公众，我的肖像权和人格权受到了侵犯，这让我深感痛心。”她还提到，若信任自己的观众因此被误导购买到假冒伪劣产品，“我会感到非常难过”。

Li Ya, a partner at Zhongwen Law Firm in Beijing, told China Daily that such conduct was suspected of violating Wen's right of portrait and may also harm her right of reputation.

北京中文律师事务所合伙人李亚向《中国日报》表示，此类行为涉嫌侵犯温峥嵘的肖像权，还可能损害其名誉权。

Using someone's image for profit without authorization infringes on portrait rights, he said. "If sellers speak in her name and make false or exaggerated claims, that will negatively impact a public figure's reputation."

李亚指出，未经授权使用他人肖像牟利构成肖像权侵权。“如果商家以她的名义进行虚假宣传或夸大宣传，将对公众人物的名誉造成