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What Brand Cult Are You a Member Of?
Published 1 year, 2 months ago
Description
Dr. Mara Einstein takes us beyond the shopping cart to explore how brands have become modern-day tribes, offering comfort and connection in a fragmented world.
But are we shaping our brand choices, or are they shaping us—designed to appeal to our deepest needs? Drawing on insights from her book Hoodwinked: How Marketers Use the Same Tactics as Cults, reveals how cult-like marketing tactics, amplified by influencers and algorithms, now shape our identities, emotions, and communities. Together, we unpack the fine line between loyalty and manipulation.
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