Episode Details

Micro events will build your movement—period. In this conversation with my dear friend Melissa, The Retreat Alchemist, we unpack how intimate in-person experiences create magnetic visibility, deepen trust, and convert into high-ticket sales (and repeat buyers). We talk pricing, budgeting, the “back-end” offer strategy, timelines that actually work, and how to design events that feel collaborative (not “the host show”). Plus, we share behind-the-scenes stories—from last-minute restaurant miracles in NYC to the Mexico taco feast that saved a retreat—and why small, soulful rooms turn into big momentum online.

What You’ll Learn

• Why micro events are the fastest path to authority, referrals, and sales

• How to price + budget so your event is profitable (not just “for the vibes”)

• The key to selling on the back end (masterminds, certification, retreats)

• How to design connection-first experiences (not sit-and-get)

• Timelines, early-bird strategy, and why last-minute launches are tough

• How to hold the room energetically (and why you shouldn’t DIY the logistics)

Chapters / Timestamps
00:00 Welcome & why micro events create major momentum
04:21 The biggest myths about events (and what’s actually true)
10:45 Pricing, budgets, and how to plan for profit
17:12 Sell the after: stacking offers and momentum post-event
22:30 What makes an event worth attending (as a buyer)
29:05 Connection > performance: designing collaborative rooms
35:18 BTS stories: New York at Christmas + Mexico taco save
42:10 Micro events that built my year (Kelowna + Arizona)
47:33 Sponsor/speaker $$, creative funding & sponsorships
53:12 If you’re nervous: start small, start local, start now
57:40 Melissa’s November dinner event (Revelstoke) & how to work with her

Guest
Melissa — The Retreat Alchemist
Retreat and event strategist for heart-led entrepreneurs. Offers everything from vibe + venue intensives to full planning and on-site support, so you stay in your zone of genius while she handles the details.
Connect: @theretreatalchemist on Instagram

Work With Us / Links

• ► Join 21 Days of Tapping & Affirmations:

  https://jackie-mcdonald.mykajabi.com/offers/3QEM3zQ5/checkout

• ► Content & Tapping Mastermind: 

  https://jackie-mcdonald.mykajabi.com/offers/gbLLJg4v

• ► Connect with Melissa (@theretreatalchemist): https://www.instagram.com/theretreatalchemist/

• ► Revelstoke Dinner (Nov 7) details/tickets: https://www.eventbrite.ca/e/the-curated-table-an-intimate-luxury-dinner-experience-tickets-1777820271289?aff=oddtdtcreator

Share the Love
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