Episode Details

🎙️ The Lab: Kyle Whissel – The Listing Master’s Guide to Pricing in Any Market 🏡📉🔥

Struggling to price listings in a shifting market? Discover proven listing agent pricing strategies from a top San Diego agent with 3,000+ closed listings. Learn how to price a home to sell fast, handle pricing objections, and secure price reductions using data, psychology, and built-in contract clauses — even when sellers push back.
In this masterclass, you’ll get:

The 3-pile comp method to let sellers self-select the right price
Pre-listing package system (HighNote/KvCORE) that tracks what sellers actually read
10% overprice rule + mandatory price reductions in writing
The 2 showings/week & offer within 8 showings rule that makes price cuts effortless
Exact listing appointment scripts to avoid “let’s test the market” stalls

Perfect for listing agents, real estate teams, and sellers who want to sell fast without leaving money on the table.

TIMESTAMPS:
0:00 – Intro: $6B+ in Listings & 3,000+ Seller-Side Deals
0:32 – 40/60 Seller-Buyer Split & $400M in Listings Next 12 Months
7:17 – Pricing = Inventory + Motivation (Never Lead with Data)
10:36 – 3-Step Seller Communication System
11:26 – Pre-Listing Package via HighNote (Track Opens, Pages, Time)
13:26 – Send Comps, NEVER Price Upfront
15:16 – Phone Pricing Objection Script
16:06 – One-Step Listing Appointment (95% of Deals)
17:48 – Build Value → Confirm Marketing → THEN Price
18:38 – 5 Net Sheets Strategy (2 High, 2 Low, 1 Target)
19:33 – 3-Pile Comp Method: Let Sellers Pick Their Price
21:04 – 10% Overprice Rule + Price Reductions in Contract
23:11 – #1 Script: 2 Showings/Week & Offer Within 8
25:53 – Final Advice: Tell Sellers to Cut Price Like an Oncologist
26:47 – Resources & Close

📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms

🎧 Follow Us:
Instagram: @eXpUniversity
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#ListingAgent #PricingStrategy #PriceReduction #PreListingPackage #HighNote #KvCORE #ListingPresentation #RealEstateScripts #SellFast #RealEstateTips #ListingAgentTips #RealEstateCoaching #PriceYourHome #RealEstateAgent #SellerMotivation
Website: www.TheLABPodcast.com