Bonnie-Jill Laflin is a trailblazer in the world of sports — the first and only female NBA scout in history, a former NFL cheerleader for the Dallas Cowboys and San Francisco 49ers, a sports broadcaster, and founder of the nonprofit Hounds and Heroes. From modeling at age three to scouting for the Lakers dynasty under Phil Jackson, Bonnie-Jill has shattered glass ceilings in some of the most male-dominated spaces in sports and media.
On this episode we talk about:
How Bonnie-Jill became the first and only female NBA scout
The behind-the-scenes reality of being an NFL and NBA cheerleader
Lessons learned from sports legends like Jerry Jones, Jerry Buss, and Phil Jackson
The business and branding genius behind the Cowboys Cheerleaders
How discipline, mindset, and mental toughness shape lasting success
Top 3 Takeaways
Breaking barriers takes preparation, persistence, and confidence — not permission.
Branding and business savvy are just as important as athletic skill in the world of sports.
True leadership blends intellect, mindfulness, and empathy — lessons Bonnie-Jill learned firsthand from Phil Jackson.
Notable Quotes
“I didn’t want to just be around sports — I wanted to be in sports.”
“Phil Jackson didn’t just coach players; he taught them how to think.”
“The Dallas Cowboys Cheerleaders were one of the biggest brands in the world — we just didn’t get paid like it.”
Connect with Bonnie-Jill Laflin:
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Published on 5 days, 14 hours ago
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