Episode Details

In this episode, podcast editor and content creator Rachel Bond joins the show. We talk about how The Practice of Therapy Podcast gets made. If you have a podcast of your own, Rachel gives tips for promoting it on social media. Plus, we chat about saving time on social media by batching content, creating a calendar, and even outsourcing. Tune in as Rachel talks about helping students for FREE with Affordable College Prep. Plus, I have an exciting announcement at the end of the show – you don't want to miss it!

Meet Rachel Bond

Rachel Bond graduated with her MBA in 2019. After college, she freelanced full-time as a writer, content creator, and podcast editor. Plus, Rachel completed the Disney College Program and two years of AmeriCorps service.

Recently, Rachel and Dr. Alan Seidman started a nonprofit, 501(c)(3) called Affordable College Prep (ACP). As Vice President and Managing Director of Affordable College Prep, Rachel aims to help students from lower-income backgrounds make affordable college choices and complete higher education using their free coaching. Rachel loves to help students with their college applications, essays, and scholarship search. Learn more at affordablecollegeprep.com.

How The Practice of Therapy Podcast Gets Made

Gordon uploads audio from the interview, which is pulled from Zoom into Google Drive. From there, we go into an audio editing software and upload the audio into a template. Rachel takes time to comb through the audio and cut anything out. From there, we will plug the audio into Levelator. The Levelator is a free software that will level, compress, and normalize the audio in a matter of minutes.

In iTunes, Rachel can finish the id3 tags. The id3 tags are bits of information that display on the track. For instance, she always makes sure there's an artist name, album name, year, genre, etc. At this point, everything is done for the audio, so it's ready for our podcast hosting service. We use Libsyn – and they will distribute the podcast to all of the apps like Apple Podcasts, Spotify, Google, Amazon.

From there, Rachel will upload the complete audio into Otter.ai, which is a transcription service. Depending on how long the audio is, it could take a few minutes to 15 minutes to finish. Once finished, we will have a written version of the podcast, also known as a transcript. Using the transcript, Rachel will write the podcast show notes that get uploaded to Libsyn and WordPress. You can always check out our show notes on the practiceoftherapy.com

Promoting Your Podcast on Social Media

Promoting your podcast on social media is a great tool to get listeners and guests on your show. Each social media platform is different, so it does take time to alter your posts, but it's worth it. For instance, in Canva, you can change your graphics based on where you post them. Also, you can't post as much text on Twitter as you can on Instagram. Plus, the links don't work on Instagram as well as they do on LinkedIn. So there's a lot of tweaking that is time-consuming, but it's worth it.

Saving Time With Social Media

Outsourcing is a great way to save time on this. Another great way to save time on social media is by creating a calendar. It can help you visualize all your planned posts for the next weeks or months ahead. Buffer is a software designed to manage social accounts by scheduling posts to Twitter, Facebook, Instagram, Pinterest, and LinkedIn. IGTV is another social me