Episode Details

In this episode of The Untrapped Podcast, Keith gets blunt about breaking plateaus in your landscaping business. Stuck doing the same $300 jobs and wondering why nothing changes? Keith shares how he raised prices, lost the wrong clients, and rebuilt around higher-ticket, white-glove packages—think bundling gutters, shrub trims, bed edging, windows, and lawn care into one profitable day. He digs into math-first pricing, route density, and incremental increases (small for existing clients, bigger for new) so your average ticket and net margin finally move. No victim mindset, no busywork trophies—just a hard "cross the Rubicon" moment: choose ownership, package value, market smarter in targeted neighborhoods, and aim for profit per day (not hours worked). If you're ready to stop playing small and start stacking real wins, this one's your wake-up call.

"When the pain of staying the same becomes greater than the pain of changing — that's when you change." – Keith Kalfas

Topics Covered:

• The real definition of insanity in business

• Why raising prices feels scary (but necessary)

• The "higher-ticket jobs" breakthrough

• The power of packaged services

• Route density, travel time, and profit killers

• When staying the same becomes more painful than changing

• Victim mindset vs. ownership

• Why entertainment-driven content makes growth harder

Key Takeaways

• Raise Prices—Incrementally and IntentionallyBump existing clients in small steps, quote new clients higher. Confidence + consistency = better margins without a mass exodus.

• Chase Average Ticket, Not Hours

  Design your pricing around profit per day. Bigger tickets + fewer trips = cleaner math and calmer schedule.

• Tighten Your Route, Grow Your Wallet

  Route density kills dead time. Shorter drives, less fuel, more jobs done—that's real margin.

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites:

Start Getting Leads Now https://www.footbridgemedia.com/keith

The Untrapped Alliance: https://www.keithkalfas.com/alliance

Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16

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