Episode Details
Back to EpisodesFrom $60 Sessions to 7 Figures (with live student Q&A)
Description
In this episode, I share my journey from charging $60 a session to building a 7-figure, 100% cash-based practice—and the lessons I wish I knew sooner.
Along the way, I answer live student questions on pricing, insurance vs. cash, and how to decide whether to associate or open your own practice right out of school.
What You’ll Learn
- Why “the middle” is the most dangerous place in pricing.
- The real trade-offs of insurance vs. cash-based practice.
- How to know when you’ve outgrown your role as an associate.
- Why discounting backfires—and how to charge premium rates with integrity.
If you want to see the systems, structure, and partnership strategies we discussed in this episode brought to life, join us in person this September for our next live event.
Follow me on Instagram: @justinrabinowitz
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