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Dish Pics Have Entered the Chat: Knorr Is Swapping Unsolicited Explicit Street Art with Deliciously Mouthwatering Pics
Published 5 months, 2 weeks ago
Description
The podcast episode is focused on "BC Food News" where the host, Jennifer English, discusses a unique and innovative campaign 'Dish Pics' introduced by Knorr. The campaign aims to turn unwelcome urban graffiti into appealing and appetizing food murals inspired by their latest product, the Knorr Premium Flavor Bases. The collaboration brings together local artists within cities such as New York, Los Angeles, Austin, and Miami to transition urban art into a culinary spectacle. The project's creativity is guided by Austin-based artist, Britt Johnson. The underlying product driving this campaign, the Premium Flavor Bases, boast a longer shelf life than traditional stocks and broths, convenient dissolvability, and have the capacity to add flavor to 52 servings, promoting versatility in cooking. This innovation furthers Knorr's commitment to making everyone a potential chef in their own kitchens.
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- https://edge.prnewswire.com/c/link/?t=0&l=en&o=4558108-1&h=3377836490&u=https%3A%2F%2Fwww.instagram.com%2Fknorr%2F%3Fhl%3Den&a=%40knorr
- https://edge.prnewswire.com/c/link/?t=0&l=en&o=4558108-1&h=4288717214&u=https%3A%2F%2Fwww.unileverusa.com%2F&a=www.unileverusa.com
- SChalef@webershandwick.com