Episode Details
Back to EpisodesWhy Netflix's Data Scientist Jeffrey Wong Wants the Digital Ad Industry to Make a Bigger Bet on Incrementality
Season 1
Episode 14
Published 5 years, 5 months ago
Description
Jeffrey Wong, Principal Data Scientist, Computational Causal Inference at Netflix discusses how the streaming giant uses data signals to help get you to notice - and hopefully watch - its shows. Wong also breaks down the company embracing the measurement of ad spend effectiveness through incrementality and why he’s urging more marketers to take risks with their advertising budgets.
Guest: Jeffrey Wong
Host: Mike Shields
Producer: Kenya Hayes