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Turn Your Real Estate Leads into Gold with Sisu and Battr with Zac Muir | The Lab
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🎙️ Welcome to The LAB: Zac Muir – Mastering Real Estate Accountability with Sisu & Battr ⚙️📊💡
In this episode of The LAB, we sit down with Zac Muir, VP of Revenue for Sisu and Battr, to unpack how top-performing real estate teams use data, automation, and accountability to scale. Zac reveals how Sisu turns your team into a scoreboard-driven business, while Batter acts as an AI database manager, auditing leads, enforcing standards, and freeing leaders from manual oversight.
💥 What You’ll Learn in This Episode
✅ How to run your team like a business — not a spreadsheet
✅ The power of “knowing the score” with real-time dashboards & agent scoreboards
✅ How to turn accountability into positive momentum, not punishment
✅ Why database management is the hidden goldmine in your business
✅ How Batter automates lead audits, enforces standards & prevents lead hoarding
✅ The secret to long-term nurture follow-up that converts 6–18 months later
✅ Why consistency and clear consequences beat micromanagement every time
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Zac Muir reveals how elite teams use Sisu to measure what matters and Batter to automate accountability — building data-driven cultures that outperform guesswork and emotion every single time.
🎯 If you’ve ever wanted a blueprint for data-driven leadership, CRM accountability, and scaling with AI, this is it.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
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🎧 Follow Us:
Instagram: @TheLABPodcast
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Website: www.TheLABPodcast.com
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