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39: The Business Side of Farming: Lessons from The Farmer’s Office | Julia Shanks
Season 4 Episode 39
In this episode, we sit down with Julia Shanks, consultant, teacher, and author of The Farmer’s Office, to talk about the crucial role of business acumen in small-scale farming. We dive deep into financial management practices, routine bookkeeping, using QuickBooks, and how to properly deal with debt as a small farm business owner. Julia stresses that farmers are entrepreneurs who must understand their numbers, especially profit, not just revenue, to create sustainable, fulfilling farms. You’ll get loads of actionable advice, relatable stories, and examples of small farm owners who are financially successful and happy.
Learn more about Julia’s books, courses, and more at The Farmer’s Office
Timestamps
[2:47] Contrast of business savvy farmers vs. those who ignore their numbers
[6:00] Why frequent financial tracking and setting profit goals are essential.
[19:38] Julia's journey from aviation and culinary arts to farm financial consultant.
[28:10] Advice for new farmers: starting with a clear desired take-home income.
[32:14] Navigating cyclical cash flow and the challenge of building a financial runway.
[44:28] Deciding what to grow: prioritizing personal goals over sheer lucrativeness.
[1:05:15] Strategies for managing debt stress and scenario planning for investments.
[1:10:00] The business pivot: how frequent financial checks enable rapid course correction.
[1:26:14] Calculating cost of production (e.g., for a tomato) and factoring in labor.
[1:43:23] Rapid Fire Q&A
Links Julia mentioned
How to track POS sales in QuickBooks: https://youtu.be/lZKEdZSXHSA?si=piT11k_9jCbF_7ae
Upcoming Excel Templates workshop:
www.thefarmersoffice.com/excel
Free webinar: How to Grow Your Farm Business: More Profits (Not More Production).
https://thefarmersoffice.com/freewebinar/
Quickbooks 7-Day Challenge: https://thefarmersoffice.com/qbo-7day/
Sponsors
Real Organic Project: Get Involved. Get Certified. Join the movement to fight the co-opting of organic.
New Society Publishing: Use code market25 for 25% off all books
Links/Resources
Market Gardener Institute: https://themarketgardener.com
Masterclass: https://themarketgardener.com/courses/the-market-gardener-masterclass
Newsletter: https://themarketgardener.com/newsletter
Blog: https://themarketgardener.com/blog
Books: https://themarketgardener.com/books
Published on 11 hours ago