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Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action
Season 1
Episode 91
Published 7 months, 1 week ago
Description
In this episode, we talk with Will Storr, author of The Science of Storytelling, about why humans are wired for narrative. From identity and status to simplicity and surprise, Will shares how marketers can craft stories that persuade, stick, and move people to action.