Episode Details

"The more intentional you get with your money, the more intentional you get with your time as well." -Jennifer Hume In our 500th episode, Jennifer Hume, owner of Coronation Bookkeeping & Tax Services, shares how she built a successful virtual bookkeeping firm and expanded into coaching for real estate professionals. She reveals what worked, what didn't, and how she uses systems, marketing, and speaking to grow her business with purpose and profitability. In this interview, you'll learn:

• How niching and storytelling drive growth and confidence
• Why systems are essential for scaling
• How Jennifer built a $250K firm through referrals

To learn more about Jennifer, click here. Connect with her on LinkedIn. Time Stamp

02:03 – Jennifer's journey from family business to starting her own bookkeeping firm 05:28 – Lessons learned from her father's failed business & what she'd do differently 06:08 – The importance of systems & Profit First for building a strong foundation 06:41 – Transitioning from data entry to leadership & advisory work 07:07 – How Jennifer built a $250K firm through referrals & strong processes 09:36 – Learning to market intentionally & step outside her comfort zone 11:54 – Building referral partnerships with accountants & real estate brokerages 13:58 – Overcoming fear & learning to pick up the phone to grow the business 15:58 – How niching into real estate transformed her business 18:33 – Why specializing makes marketing easier & attracts better clients 19:58 – What marketing tactics didn't work (and what to watch out for) 20:59 – Email marketing & newsletters that actually connect 23:46 – How creating a professional speaker's reel set her apart 25:35 – The power of storytelling on stage & building confidence through speaking 29:03 – Using AI tools like ChatGPT to craft speeches & prompts quickly 32:13 – Building a coaching business for real estate professionals 33:47 – Why 90% of realtors quit within five years & how coaching helps 34:31 – How financial & time habits create happier, more balanced lives 36:23 – Where to find & connect with Jennifer online

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