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The 8 Hidden Infrastructure Issues Tanking Your Deliverability Right Now - with LB
Season 1 Episode 8
In this episode, Chris Miquel sits down with LoriBeth “LB” Blair, a full-stack email solutions architect and one of the most respected deliverability experts in the industry.
LB has helped top newsletter operators, e-commerce brands, and major ESPs fix the toughest inboxing and deliverability challenges — saving clients millions in the process.
Together, we break down the real reasons your emails aren’t inboxing and what you can do today to fix them.
🔥 Topics Covered:
- Why your content is getting filtered (and it’s not “spam words”)
- Image compression, code bloat & secure links
- DMARC, SPF, DKIM, and BIMI explained in plain English
- How hackers use “list bombing” & how to protect your forms
- Dedicated vs Shared IPs — which one’s right for you
- When your deliverability crashes overnight (what to check first)
- Google’s One-Click Unsubscribe enforcement
- How LB saves brands millions on email infrastructure
- What to audit before selling your media or newsletter business
- Where to find LB & final thoughts
💡 Key Takeaways:
- Bloated HTML and uncompressed images are killing your inbox placement.
- DMARC is no longer optional. Start at p=none, collect data, then move to reject.
- Shared IPs are fine for low senders, but serious senders need dedicated infrastructure.
- Google now enforces one-click unsubscribes. Non-compliance = lower reputation.
- Your deliverability = your revenue. Stop guessing, start measuring.
🔗 Connect with LB Blair:
- LinkedIn → https://www.linkedin.com/in/lbblair
- Send Edge Consulting → https://www.sendedge.com
🔗 Learn more about Audience Bridge:
- Website → https://www.audiencebridge.io
- Newsletter → https://www.audiencebridge.io/subscribe
🔗 Inside this Episode:
- Image Compression → https://tinypng.com/
- Spamhaus Reputation → https://www.spamhaus.org/domain-reputation/
- Gmail Enforcement → https://support.google.com/a/answer/14229414
Published on 1 week, 1 day ago