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Christopher Foster, VP, New Business Development, Modern Postcard
Description
What if your next great marketing breakthrough arrived in the mailbox? Modern Postcard’s Chris Foster sits down with host Chris Santomassimo to discuss how automation, analytics, and good old-fashioned print are combining to create smarter, more human marketing. Together, they trace how direct mail has gone from static postcard to dynamic, data-powered touchpoint.
Foster shares real-world examples—from home service pros reaching entire neighborhoods overnight to national brands using automated triggers for anniversaries and new homeowners—all while keeping campaigns privacy-compliant and measurable. Undoubtedly, Modern has become more than a printer—it’s a data company that happens to print. The result is a powerful case for why physical mail still drives modern marketing success.