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Hot Air Balloons & Regret: Beaujolais Nouveau Has Arrived
Description
Every third Thursday of November, French bartenders across the hexagon pull millions of corks, unleashing aromas of banana Runts and regret: it’s time for Beaujolais Nouveau, a wine whose release date is literally written into law, and whose marketing has included everything from Japanese Beaujolais baths to hot-air-balloon deliveries.
Beaujolais Nouveau has a surprisingly deep history, rooted in the 14th-century banishment of the Gamay grape from bougier Burgundy. Once dismissed as a gimmick, this glou-glou (gluggable) red has evolved and Caroline and Emily are here to defend its honor.
🎙️ Tune in to learn:
• The story of the man who made Beaujolais Nouveau a 1970s global phenomenon
• The winemaking technique that makes Beaujolais uniquely drinkable young
• Why you might be wrong about not aging Beaujolais Nouveau
• And whether pairing it with Thanksgiving dinner is genius… or just a marketing myth
🎧 Fishwives of Paris — where French food myths go to die.
Hosted by Lyon-based sommelier Caroline Fazeli and Paris-based food journalist Emily Monaco.
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