Episode Details

In this powerful episode, Amb. Elisha welcomes Boyd Hoffmann, sales coach, entrepreneur, and creator of The CLOSED Formula, to unpack how empathy and authority can transform your entire sales game. 💪✨

From humble beginnings in Arizona to building a 20-year career in sales training and business growth, Boyd shares how he ditched rigid scripts and discovered a new way to sell — one that’s human, authentic, and conversion-driven.

💬 In this episode you’ll learn:

⚡ How empathy builds instant trust & authority in sales

🎯 Why stories > scripts when it comes to closing deals

🧠 The psychology behind tone, connection & conversion

💡 The #1 mistake entrepreneurs make before running ads

🤝 How to sell with integrity — and keep refund rates near zero

Whether you’re a coach, consultant, or business owner, Boyd’s CLOSED Formula will help you connect, convert, and create long-lasting client relationships. 🚀

👉 Connect with Boyd Hoffmann: https://boydhoffmann.com/

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Want to be a guest on The Elisha Show (formerly WITneSSes) ? Send Elisha Arowojobe a message on #PodMatch, here: https://www.podmatch.com/member/ambelisha

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