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Ep 61: 3 Pivotal Times to Invest in Your Coaching Business (And Why They Matter)
Description
How do you know when it’s time to invest in your coaching business—and when it’s smarter to hold off?
In this week’s episode of The Coaching Edge, I’m breaking down three pivotal turning points in every coach’s business where the right kind of support can make all the difference.
Here’s what you’ll learn:
- Why investing before your official launch can help you avoid wasted time and money.
- How to recognize the “crisis of confidence” stage—and why outside support can stop you from quitting too soon.
- What to do when you’re 3–5 years in, working hard, but still feeling capped and hustling for every client.
- My own stories of investing at each of these points (from pricey 1:1 coaching to masterminds to skill-specific programs).
- How to think about investment without pressure, and why the timing matters just as much as the investment itself.
This is part one of a two-part mini-series. Next week, I’ll dive into how to actually evaluate if a coaching investment is worth it—so you can make smart, confident decisions about where to put your money.
👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House: www.wendymccallum.com/bbb
💡 Book a 1:1 Compass Clarity Business Audit with me: https://www.wendymccallum.com/clarity-compass-business-audit
👉 Grab LOADS MORE FREE RESOURCES FOR COACHES: https://www.wendymccallum.com/mini-offers-and-free-business-resources