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Motorcycle Industry Changes: What to Expect in 2026
Description
In this episode of the Throttle and Roast podcast, host Niels Meersschaert discusses significant changes in motorcycle industry leadership and ownership. He highlights KTM's ownership by Bajaj, the appointment of Artie Stars as Harley-Davidson's new CEO, and Polaris's decision to spin off Indian Motorcycle to a private equity firm. The conversation emphasizes the need for brands like Harley to reconnect with more affordable offerings amid shifting market demands. As the riding season winds down, listeners are encouraged to reflect on these changes and consider what to expect in 2026 from the motorcycle industry.
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