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The LBX Show #52 - Guest Susan DeBottis from Easol, IAAPA Preview, and more!
Description
Sponsored by Intercard!
Sponsored by Alan-1!
On this week's show, Susan DeBottis, VP of Adventure and Entertainment at Easol joins me as we discuss the path from first click to first visit, showing how brand-aligned booking and a single view of inventory turn group demand into profit. Plus: two Arcade Corner segments with Adam Pratt full of IAAPA reveals, Kevin Williams on global openings and closures, and Chuck DeMonte with a Black Friday plan you can deploy now.
• why corporate group sales differ from birthday bookings
• treating bays and rooms as inventory to manage yield
• moving larger group bookings online with confidence
• aligning web, booking, and onsite brand experience
• IAAPA previews: motion racing, micro escape rooms, redemption hybrids
• market shifts: new venues, closures, lease risks, consolidation
• Black Friday tactics that add value without killing margin
Join us at the LBX Collective Speakeasy at IAAPA Booth 4402, Tue–Thu, 4:30–6:00.
Subscribe and visit LBX Collective for more!