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#311 Dakota Robertson - How to Create Content That Actually Gets Clients
Episode 311
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(00:00) Why Your Content Isn’t Bringing Clients
(00:32) How Copying Creators Kills Your Brand
(02:54) Use Personality to Build Loyal Followers
(04:14) How to Sell Yourself, Not Just Your Service
(06:08) Build Your Brand Using the Creative Brief
(09:49) Turn Life Experiences Into Content Ideas
(11:16) Define Your Core Values and Brand Voice
(16:22) Staying Authentic
(18:28) Build Your Brand Before Building Your Offer
(20:38) How to Use Market Research to Get Clients
(22:36) The GAP Framework for Content That Converts
(24:38) Leverage Trends to Grow Your Audience
(26:35) Create Authority Content That Builds Trust
(30:00) Use Storytelling to Sell More Effectively
(31:24) Connect With Audiences Through Emotion
(33:40) Practical Steps to Package Your Content
(47:36) How to Get Clients With a Small Audience
(56:50) The Content-to-Client Funnel Strategy
(58:01) Scaling Organic Content With Paid Ads
Published on 11 hours ago