Episode Details

"Send me a text"

Your market's awareness and sophistication levels are crucial factors that determine whether your Black Friday supplement marketing campaigns convert or fall flat.

In this episode, learn how to identify where your supplement market sits on the awareness/sophistication grid and adapt your positioning accordingly. 

Discover...

• Why skepticism temporarily rises during Black Friday promotions
• How to find "awareness gaps" in saturated markets
• When to lead with education vs. differentiation
• And how to create multiple funnels for different awareness levels. 

The brands that win Black Friday aren't the ones shouting loudest. They're the ones speaking directly to where their prospects actually are in the buying journey. This episode is essential for supplement marketers aiming to maximize e-commerce growth this Black Friday, Cyber Monday season.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand