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HUBSPOT CEO! Yamini Rangan 😲 AI Content MUST KNOWS! And how search is changing!| Ep. 443
Description
Marketers keep saying the funnel is dead, but this chat actually explains what changed and what to do about it. You’ll hear how to rethink content for 23-word questions, why website traffic is shrinking, and what to build instead, plus a hopeful take on AI that puts humans back in charge. And yes, Jay Schwedelson gets personal with Yamini Rangan about college drop-offs, plants that refuse to live, and the real reason personality now beats playbooks.
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Follow Yamini on LinkedIn and explore HubSpot’s Loop playbook content and the HubSpot Media Network for practical examples you can borrow.
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Best Moments:
(02:45) The college drop-off half-tear that turned into a full-on drive-to-the-airport cry.
(05:01) Is the funnel dead or just changing shape as HubSpot shifts thinking toward a loop.
(06:41) Eight out of ten Google searches end with no click, and what that means for your site.
(08:50) Content has to answer specific LLM-level questions with citations and case studies.
(12:52) Personality beats generic content as podcasts, YouTube, and newsletters win on trust.
(16:15) AI won’t replace humans; it finally makes one-to-one personalization at scale real.
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Partner with Jay: https://www.jayschwedelson.com/contact
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Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
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