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Ep 223: The Race to the Bottom Doesn't Have to be Yours
Episode 222
In this episode of The Dirt on Flowers, Lyndsay and Shannon discuss the challenges of dealing with “undercutters” in the flower farming business. They share insights on why competing on price is unsustainable and emphasize the importance of knowing your worth, building a unique brand, and creating a premium customer experience. Through personal stories and practical tips, they encourage listeners to focus on quality, connection, and mindset, empowering flower farmers to stand out and thrive without engaging in price wars.
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Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm
Published on 1 month, 3 weeks ago