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TKO Revenue Report: The Real Story Behind WWE’s Numbers & What Fans Aren’t Being Told | Coach and Bro | November 6th, 2025
Description
Full Podcast Summary / Notes (With Timestamps)
[00:00:00 - 00:01:28]- The Coach kicks off Hour 2 of the show, announcing a major guest appearance by Killer Karrion Kross later in the day.
- Welcomes back co-host
Vince Russo
, who shares his involvement with JCW (Juggalo Championship Wrestling) and the non-political, refreshing atmosphere there.
- Discussion on JCW’s unique free events, star power, and community initiatives (giving away turkeys and Faygo).
- The Coach
marvels at how the business model works and highlights the wrestler-first environment Violin J has created at JCW.
- Conversation shifts to the rise of streaming and possible international media deals for JCW.
- Vince Russo
teases future growth while emphasizing product quality as the determining factor for success.
- Teasing key topics: TKO’s third quarter earnings, John Cena’s farewell tournament, and analysis of WWE’s creative direction.
- Candid talk about working relationships in WWE—how talent like Karrion Kross struggled when out of favor with management (specifically Triple H).
- Deeper critique of WWE booking, questionable creative decisions (ex: Tiffany Stratton’s quick title loss), and unexplained storyline choices.
- The Coach
and
Vince Russo
question long-term planning—especially with top talent like Brock Lesnar missing from key events and promos.
- The show explores AEW’s Tony Khan’s unusual social-media approach, his openness vs. possible naivety in business, including seeking advice from “the wrong people.”
- Ratings talk: The team reflects on SmackDown dropping under a million viewers and possible ramifications for the business.
- Dissecting TKO’s claims about strong WWE ratings in their earnings call, despite record-low TV ratings and sagging attendance.
- The Coach
expresses doubts about management’s understanding (or honesty) regarding the WWE product in 2025.
- Tournament Critique: The panel discusses WWE’s decision to run a 16-man tournament for John Cena’s ‘last match,’ questioning the lack of storytelling and reliance on surprise names like Edge or Chris Jericho.
- Insight into how (and why) major tournaments are often used as creative “breathers” but traditionally don’t drive ratings.
- The Coach
calls out WWE’s lack of urgency in booking and planning, contrasting it with the effective use of star power in Vince McMahon’s era.
- Reflection on how poor celebrity engagement and weak creative choices undermine John Cena’s farewell and WWE’s cultural impact.
- Deep dive into TKO’s Q3 earnings call:
- The Coach
and
Vince Russo
break down the reported 23% revenue increase, the reality of WWE’s massive corporate debt, and the questionable logic behind attributing revenue to “impressive” TV ratings and ticket prices.
- Discussion on market realities: WWE ticket prices are up, but demand and actual attendance are down.
- Caution for the future—if ticket sales and ratings continue to decline, will management finally change course, or are they riding the media rights wave until the well runs dry?
- The Coach
- Wrap-up: Karrion Kross’s appearance teased, and
The