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TKO Revenue Report: The Real Story Behind WWE’s Numbers & What Fans Aren’t Being Told | Coach and Bro | November 6th, 2025

TKO Revenue Report: The Real Story Behind WWE’s Numbers & What Fans Aren’t Being Told | Coach and Bro | November 6th, 2025

Episode 124 Published 10 months, 3 weeks ago
Description

Full Podcast Summary / Notes (With Timestamps)

[00:00:00 - 00:01:28]
  • The Coach kicks off Hour 2 of the show, announcing a major guest appearance by Killer Karrion Kross later in the day.
  • Welcomes back co-host

    Vince Russo

    , who shares his involvement with JCW (Juggalo Championship Wrestling) and the non-political, refreshing atmosphere there.

[00:01:28 - 00:04:46]
  • Discussion on JCW’s unique free events, star power, and community initiatives (giving away turkeys and Faygo).
  • The Coach

    marvels at how the business model works and highlights the wrestler-first environment Violin J has created at JCW.

[00:04:47 - 00:07:06]
  • Conversation shifts to the rise of streaming and possible international media deals for JCW.
  • Vince Russo

    teases future growth while emphasizing product quality as the determining factor for success.

[00:07:07 - 00:11:25]
  • Teasing key topics: TKO’s third quarter earnings, John Cena’s farewell tournament, and analysis of WWE’s creative direction.
  • Candid talk about working relationships in WWE—how talent like Karrion Kross struggled when out of favor with management (specifically Triple H).
[00:11:26 - 00:16:11]
  • Deeper critique of WWE booking, questionable creative decisions (ex: Tiffany Stratton’s quick title loss), and unexplained storyline choices.
  • The Coach

    and

    Vince Russo

    question long-term planning—especially with top talent like Brock Lesnar missing from key events and promos.

[00:16:22 - 00:21:22]
  • The show explores AEW’s Tony Khan’s unusual social-media approach, his openness vs. possible naivety in business, including seeking advice from “the wrong people.”
  • Ratings talk: The team reflects on SmackDown dropping under a million viewers and possible ramifications for the business.
[00:21:22 - 00:24:33]
  • Dissecting TKO’s claims about strong WWE ratings in their earnings call, despite record-low TV ratings and sagging attendance.
  • The Coach

    expresses doubts about management’s understanding (or honesty) regarding the WWE product in 2025.

[00:24:33 - 00:32:55]
  • Tournament Critique: The panel discusses WWE’s decision to run a 16-man tournament for John Cena’s ‘last match,’ questioning the lack of storytelling and reliance on surprise names like Edge or Chris Jericho.
  • Insight into how (and why) major tournaments are often used as creative “breathers” but traditionally don’t drive ratings.
[00:32:56 - 00:39:22]
  • The Coach

    calls out WWE’s lack of urgency in booking and planning, contrasting it with the effective use of star power in Vince McMahon’s era.


  • Reflection on how poor celebrity engagement and weak creative choices undermine John Cena’s farewell and WWE’s cultural impact.
[00:39:23 - 00:52:46]
  • Deep dive into TKO’s Q3 earnings call:
    • The Coach

      and

      Vince Russo

      break down the reported 23% revenue increase, the reality of WWE’s massive corporate debt, and the questionable logic behind attributing revenue to “impressive” TV ratings and ticket prices.


    • Discussion on market realities: WWE ticket prices are up, but demand and actual attendance are down.

    • Caution for the future—if ticket sales and ratings continue to decline, will management finally change course, or are they riding the media rights wave until the well runs dry?
  • Wrap-up: Karrion Kross’s appearance teased, and

    The

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