Episode Details

🔹 Startup advice from someone who's actually done it. In this episode, Spencer Dennis — founder of CoachNow and author of How to F*** a Unicorn — shares unfiltered truths about raising capital, navigating acquisitions, and surviving the emotional rollercoaster of startup life.

If you’re searching for bold startup guidance, this episode delivers. Spencer speaks directly to founders who are:

• Stuck trying to build a startup from scratch

• Unsure about how to raise startup capital

• Curious about the realities of startup acquisitions

• Struggling with imposter syndrome as a founder

• Wondering if AI in coaching can replace human connection

• In need of a high performance founder mindset just to stay sane

This conversation is packed with actionable startup advice grounded in real experience — not theory. Spencer Dennis has coached elite athletes, built and sold companies, and now helps founders avoid the traps he fell into. From distribution-first thinking to the emotional toll of selling your company, he offers wisdom that's aligned with your search intent as a founder or aspiring entrepreneur.

If you’re looking for insight, clarity, and an honest take on how to win without losing your soul, you’ll find your answers here.

To check out Spencer's book, visit: https://amzn.to/4pgeLxV

🔹 Timestamps (20:26 duration)

00:00 – Introduction to Spencer Dennis & CoachNow

01:15 – From Golf Pro to Tech Startup Founder

03:00 – The Origin Story: Solving Your Own Problem

04:30 – Validating Before Building: The Right Way

06:00 – Why Founders Need Built-In Distribution Channels

08:10 – The Hidden Traps of Taking VC Money

10:00 – The Dark Side of Startup Acquisitions

12:00 – Why Founders Are Like High-Performance Athletes

14:00 – Post-Acquisition: What Really Happens After the Exit

15:30 – Future of AI in Coaching & Performance

17:00 – Imposter Syndrome, Confidence, and the Founder Identity

19:00 – Final Advice + Book Mention: How to F*** a Unicorn

20:00 – Where to Find Spencer Dennis

🔹 Hashtags

#StartupAdvice #SpencerDennis #CoachNow #VentureCapital #StartupFounders #StartupFunding #HighPerformanceFounders #StartupAcquisition #AIinCoaching #ImposterSyndrome #BuildingaStartup #FounderMentalHealth

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