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A Prescription for Independence: A Merrill Breakaway’s “Financial Physician” Approach to Client Care and Growth


Season 1 Episode 334


With Alex Markowitz – Founding and Managing Partner, Alteri Wealth

Overview

After more than a decade at Merrill, Alex Markowitz wanted to serve clients differently, without quotas or constraints. He launched Alteri Wealth, an independent firm built on empathy, teamwork, and what he calls a “financial physician” approach to client care and growth.

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NOTE: The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views and opinions of Diamond Consultants. Neither Diamond Consultants nor the guests on this podcast are compensated in any way for their participation.

About this episode…

Not every advisor aims to work in wealth management—and even fewer begin in medical school. However, for this episode’s guest, the similarities between medicine and financial advice are strong: empathy, the desire to help, and the commitment to “do no harm.”

Alex Markowitz couldn’t imagine taking on the debt of medical school. But he could envision serving those who needed his help another way: as a financial advisor. That belief would ultimately lead him from the world of medicine to Merrill Lynch, and later, from Merrill to independence.

After more than a decade in the wirehouse environment, Alex found that the rules, quotas, and bureaucracy left little room to be a true fiduciary. He couldn’t thrive in a profession where corporate structures dictated both his future and the outcomes of those he served.

The turning point came when he began asking a simple question: “If I were fully independent, how would I serve my clients differently?”

A year and a half later, as Founding Partner of Alteri Wealth, Alex is answering that question every day. Built around a “financial physician” approach to client care, the firm’s growth comes entirely th


Published on 1 month, 1 week ago






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