Episode Details

In this episode, Barbara and Sean Garner discuss:

• The challenges and importance of marketing for local service businesses, especially for health and wellness professionals, and how a “fractional CMO” service can help smaller practices oversee their entire marketing strategy without the cost of a full-time CMO.

• The risks for business owners who do not maintain full ownership over their digital assets, such as websites and data, when working with marketing agencies, and the importance of asking the right questions to ensure control over these resources.

• Key red flags to look out for when hiring a marketing agency and an introduction to practical SEO strategies that help health clinics rank higher locally, including adapting to changes brought by AI and search technologies.

Key Takeaways:

“Nobody wants your products or services. Nobody wants a doctor, Barbara. They want health. Nobody wants a personal trainer. They want to be fit. Nobody wants an accountant. They want their taxes done right.” – Sean Garner

Connect with Sean Garner:

Website: https://www.seangarner.co/ 

LinkedIn: https://www.linkedin.com/in/seanagarner/ 

Instagram: https://www.instagram.com/seangarner/ 

YouTube: https://www.youtube.com/@SeanGarner 

Facebook: https://web.facebook.com/SeanGarnerConsulting/ 

Connect with Barbara Hales:

Twitter: @DrBarbaraHales
Facebook: facebook.com/theMedicalStrategist
Business Website: TheMedicalStrategist.com
Show Website: MarketingTipsForDoctors.com
Email: Barbara@TheMedicalStrategist.com