Episode 262
Have you ever thought, "there's got to be an easier way to do this?" That's exactly how Lisa Lane's million-dollar idea for Rinseroo was born. And unlike some entrepreneurs who spend years planning, she created a prototype, did her research, and started building a brand.
In this episode, Lisa shares the e-commerce strategy that helped them hit $1M in sales year one, how Rinseroo uses social media to stand out among big-name competitors, and the unique challenges that come with growing a top-selling product.
Topics discussed:
Introduction (00:00)
The moment that sparked the idea for Rinseroo (02:04)
How Lisa turned her idea into a product (04:55)
Winning Lori Greiner's golden ticket on Shark Tank (07:38)
Achieving $1M in sales in their first year (10:26)
Rinseroo's e-commerce and social media strategy (12:27)
How they deal with copycats and counterfeit products (16:17)
Expanding the Rinseroo product line (20:31)
The impact of tariffs and how they're adapting (22:55)
Finding joy in entrepreneurship (24:54)
Resources:
Connect with Larry Sprung:
Connect with Lisa Lane:
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