Episode Details
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Turn Strangers into Pre-Sold Patients (The Before-During-After Marketing Playbook)
Description
Visibility without trust doesn't book premium, ready-to-buy patients. In this episode, I break down the trust-building assets every aesthetic or wellness practice needs across the entire customer journey, before, during, and after. I share how to engineer content, frameworks, guides, emails, events, and your consult flow so they shorten the trust timeline, pre-sell your authority, and lead patients directly into your signature offers.
HIGHLIGHTS
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How to design a 3-stage trust ecosystem.
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The 4 content pillars that build authority.
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A replicable authority funnel (with opt-in + email sequence) you can spin up now.
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How to use the CARES consult to systematically stack trust during appointments.
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Follow up ideas that compound trust over time.
RESOURCES + LINKS
Try Ask Heather AI for 30 Days HERE
Apply for The Med Spa Advantage HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com