Episode Details

What’s up everyone today we have the pleasure of sitting down with Jane Menyo, Sr. Director, Solutions & Customer Marketing @ Gong.

• (00:00) - Jane-audio
• (01:01) - In This Episode
• (04:43) - How Solutions Marketing Turns Customer Insights Into Strategy
• (09:22) - Using AI to Mine Real Customer Intelligence from Conversations
• (13:18) - Why Stitching Research Sequences Works in Customer Marketing
• (17:09) - Using AI Trackers to Uncover Buyer Behavior in Sales Conversations
• (23:21) - How Standardized Prompts Improve Sales Enablement Systems
• (29:43) - Building Messaging Systems That Scale Across Industries
• (34:15) - How Gong’s Research Assistant Slack Bot Delivers Instant Customer Proof
• (38:26) - Avoiding Mediocre AI Marketing Research
• (43:42) - Why Customer Proof Outperforms AI-Generated Marketing
• (45:41) - Why Rest Strengthens Creative Output in Marketing

Summary: Jane built her marketing practice around listening. At Gong, she turned raw customer conversations into a live feedback system that connects sales calls, product strategy, and messaging in real time. Her team uses AI to surface patterns from the field and feed them back into content that actually reflects how people buy. She runs on curiosity and recovery, finding her best ideas mid-run. In a world obsessed with producing more, Jane’s work reminds marketers to listen better. The smartest strategies start in the quiet moments when someone finally hears what the customer’s been saying all along.

About Jane

Jane Menyo leads Solutions and Customer Marketing at Gong, where she’s known for fusing strategy with storytelling to turn customers into true advocates. She built Gong’s customer marketing engine from the ground up, scaling programs that drive adoption, retention, and community impact across the company’s revenue intelligence ecosystem.

Before Gong, Jane led customer and solutions marketing at ON24, where she developed go-to-market playbooks and launched large-scale advocacy initiatives that connected customer voice to product innovation. Earlier in her career, she helped shape demand generation and brand strategy at Comprehend Systems (a Y Combinator and Sequoia-backed life sciences startup) laying the operational groundwork that fueled growth.

A former NCAA All-American and U.S. Olympic Trials contender, Jane brings a rare blend of discipline, creativity, and competitive energy to her leadership. Her approach to marketing is grounded in empathy and powered by data; a balance that turns customer stories into growth engines.

How Solutions Marketing Turns Customer Insights Into Strategy

Jane’s role at Gong evolved from building customer advocacy programs to leading both customer and solutions marketing. What began as storytelling and adoption work expanded into shaping how Gong positions its products for different personas and industries. The shift moved her from celebrating customer wins to architecting how those wins inform the company’s broader go-to-market strategy.

Persona marketing only works when it goes beyond demographics and titles. Jane treats it as an operational system that connects customer understanding with product truth. Her team studies how real people use Gong, where they get stuck, what outcomes they care about, and how their teams actually make buying decisions. Those details guide every message Gong sends into the market. It is a constant feedback loop that keeps the company close to how customers think and work.

Her solutions marketing team functions like a mirror to product marketing. Product marketers focus on what the product can do, while Jane’s team translates that into why it matters to specific audiences. They do not write from feature lists. They write from the field. When a sales manager spends half her day in Gong but sti