Episode Details

Target’s Zoom layoff glitch, a sneaky subject line tweak that lifts opens, and why pop-up moments are the new marketing moat... this week’s quick hit has range. You’ll also hear why showing up well in Gemini matters more than ever and a spicy pop-culture rant from Jay Schwedelson about platform responsibility.

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Best Moments:

(00:28) Target’s all-hands layoff Zoom glitches to a black screen and employees learn their fate by email instead.

(01:45) Put brackets at the end of your subject line to spotlight the key hook and lift opens about 15 percent.

(03:17) Cash App x Sabrina Carpenter pop-up racks up 30M views and proves short-lived moments beat evergreen noise.

(04:34) A B2B play you can steal now: a 24-hour “vault unlock” that disappears and concentrates attention.

(06:12) Gemini’s usage surges from 6.4 percent to 12.9 percent while ChatGPT slips from 87 percent to 74 percent.

(07:52) Big audiences, bigger responsibility: why amplifying junk conspiracies isn’t just silly, it’s harmful.

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Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

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Ask Jay anything: https://www.jayschwedelson.com/ask

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