Innovating Precision: Inside Carbon Express with Zach Godwin

EP13 - Summary

In this episode of the Outdoor Podcast, Tim and Dave chat with Zach Godwin from Carbon Express about the latest developments in archery products, including arrows and broadheads. They discuss the challenges of product development during hunting season, the evolution of arrow technology, and the importance of brand awareness in a competitive market. Zach shares insights on customization trends in archery and the quality control measures being implemented at Rage Broadheads. The conversation highlights the fast-paced nature of the archery industry and the need for continuous innovation.

Takeaways

· Zach is currently at the Carbon Express headquarters focusing on product development.

· ATA is a significant event for launching new products in the archery industry.

· Carbon Express is expanding its Photon arrow line to include new diameters.

· Customization of arrows is becoming increasingly popular among consumers.

· Quality control measures are being enhanced at Rage Broadheads to ensure product reliability.

· The archery market is competitive but offers opportunities for brands to regain top positions.

· The science behind arrow technology is complex and evolving.

· Brand awareness is crucial for maintaining market presence in the archery industry.

· The trend towards smaller diameter arrows is driven by performance and accuracy.

· Zach emphasizes that the team at Carbon Express consists of passionate bow hunters.

Sound Bites

"I'm shooting so good with the photons."

"The science behind arrows is intense."

"We're a company of bow hunters."

Chapters