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EP 62: How to Keep Donors Engaged When the Economy Tightens with Aarika Riddle
Description
In this episode of The Responsive Lab, hosts Carly Berna and Scott Holthaus are joined by Aarika Riddle, Executive Director of Kristi Yamaguchi’s Always Dream, for a conversation about leading through uncertainty, stewarding well in challenging moments, and grounding your work in mission when fatigue sets in.
Aarika shares lessons from navigating multiple economic downturns in her fundraising career, including the 2008 recession and recent years of uncertainty. She gets tactical about the basics that still work (thank-you notes, stewardship, donor storytelling), how to personalize at scale using simple tools, and why leadership energy makes or breaks team morale.
Links from the episode:
- Connect with Aarika
- Learn more about Always Dream
- Follow Always Dream on Instagram
Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist