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Rebranding Climate: Alarmism vs. Optimism in PR
What do a billionaire climate pivot, AI-fueled layoffs, and a scandalous Italian election have in common? They all got the PR treatment in this episode.
Farzana Baduel, David Gallagher, and Doug Downs peel back the media layers behind some of the week’s most buzzworthy stories, from Bill Gates’ controversial “climate realism” memo and its impact on corporate sustainability narratives, to Amazon’s AI-framed mass layoffs and what that messaging means for employer branding.
They also take a wildly entertaining detour into Italian politics where ex-lovers are facing off at the polls, with leaked documents and social media drama in full swing.
Add in royal baseball cap faux-pas and you’ve got a sharp, witty, and deeply PR-savvy breakdown of the week’s biggest headlines.
Listen For
:58 Is Bill Gates backtracking? Or just reframing climate change?
7:54 How is Amazon using AI to spin layoffs as progress?
13:43 How does branding tie into an Italian political scandal?
16:05 What if your opponent knows all your political secrets?
19:26 Did Prince Harry’s hat choice betray Canada?
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Published on 3 days, 20 hours ago