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TWiB: Japan’s Kirin Holdings puts Four Roses for sale, Big Thirst and Pour Now launch new AI platform, Hardin’s Creek releases new Warehouse Series
Season 1
It's This Week in Bourbon for October 31st 2025. Japan’s Kirin Holdings has put Four Roses up for sale, Big Thirst and Pour Now have partnered to launch an AI-driven e-commerce platform for the alcohol industry, and Hardin’s Creek Kentucky Straight Bourbon Whiskey is releasing the Warehouse Series.
Show Notes:
- Castle & Key Distillery named Sherrie Moore, a veteran with five decades of experience who started at Jack Daniel's, as its new Whisky Plant Manager
- Heritage Distilling is closing five retail tasting rooms to focus on high-margin contract production and DtC, aiming to reduce expenses by over $5 million
- Japan’s Kirin Holdings put its Four Roses bourbon brand up for sale, with a $1 billion valuation expected, to focus on healthcare
- Green River Distilling Co. is offering free, personalized labels for their bourbon bottles as a holiday gift to customers
- Big Thirst and Pour Now launched an AI-driven e-commerce platform uniting online sales channels for the alcohol industry
- Frank August released CASE STUDY: 06 | LEGACY RESERVE, a multi-award-winning, blended 8-to-10-year-old Kentucky Straight Bourbon
- Hardin’s Creek released the Warehouse Series, a three-part, 11-year-old collection highlighting the impact of different aging microclimates
- Rare Character Whiskey launched the inaugural annual release of Old Cassidy 2025, a cask-strength blend with an 18-year-old Kentucky bourbon base
- Alan Jackson’s Silverbelly Whiskey is expanding with the limited-edition "Last Call" straight bourbon, commemorating his 67th birthday and final concert
- Bluegrass Distillers released the limited 9-year single barrel Elkwood Reserve bourbon (inspired by Thorpedo Anna), with 50% of profits benefiting the Permanently Disabled Jockeys Fund
- James B. Beam Distilling Co. introduced Knob Creek 21 Year Old at $249.99, the oldest expression in the brand’s history
- Ross & Squibb Distillery brought back the limited-edition Remus Gatsby Reserve, a 15-year, 102.8-proof bourbon with Art Deco packaging
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Published on 1 month, 2 weeks ago