Episode Details

Learn How to Overcome Writer’s Block and Create Content That Converts with Julie Lokun, JD and Dom Domasky. This show is where visionary entrepreneurs, authors, and creators learn how to elevate their brands, master storytelling, and build businesses that inspire.

In this episode, Julie and Dom sit down with Emily Aborn, a professional copywriter, content strategist, and host of the Small Business Casual podcast. Known as The Content Whisperer, Emily helps entrepreneurs turn uncertainty and creative paralysis into clear, powerful messaging that drives results.

If you’ve ever stared at a blinking cursor with no idea where to begin, you’re not alone. Emily dives into why writer’s block happens, how to overcome it, and how entrepreneurs can create content that not only connects emotionally but also converts readers into loyal customers.

Emily, Julie, and Dom share a deep and practical conversation about visibility, connection, and authentic communication. They explore how to build your brand voice, how to write with purpose, and why you don’t need to depend solely on social media to grow your business.

Key Insights You’ll Learn in This Episode:

• How to overcome writer’s block and find clarity when you’re creatively stuck.

• Why understanding your ideal audience transforms your content and conversions.

• How to write in a conversational, human tone that connects with readers and listeners.

• Why visibility doesn’t come from posting more, but from creating relationships that matter.

• How collaboration and real-world networking amplify your message and credibility.

• Strategies for creating consistent, searchable content that builds your authority online.

• The difference between writing content for algorithms versus writing content for humans.

Emily Aborn’s Approach to Authentic Content Creation

Emily believes every business has a unique voice—and that voice can be used to connect, inspire, and sell. She discusses her process for identifying a brand’s message, asking the right questions, and transforming ideas into compelling copy. Emily explains that true visibility begins when entrepreneurs understand their audience’s needs and write through their perspective, rather than focusing solely on their own story.

Her insights are particularly valuable for small business owners, podcasters, and creatives who want to stop spinning their wheels and start publishing content that actually moves people to action.

Beyond Social Media: Real Visibility and Collaboration

Julie and Dom share their belief that entrepreneurs are relying too heavily on social media as their main visibility strategy. Emily reinforces this by explaining how relationships, collaborations, and in-person connections can grow your brand faster and more sustainably.

She also shares how collaboration has been a cornerstone of her business success, from co-creating with web designers to appearing on podcasts. By combining visibility strategies—SEO, in-person networking, content partnerships, and podcasts—entrepreneurs can achieve growth that’s both authentic and measurable.

Connect with Emily Aborn

Discover more about Emily’s work at www.emilyaborn.com. Her website is filled with resources for small business owners, copywriting tips, and ways to work with her one-on-one. You can also listen to her show, Small Business Casual, on your favorite podcast platform to hear her weekly insights into entrepreneurship, storytelling, and marketing.

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