Episode Details

Back to Episodes
Unlocking Luxury Wine: Charlotte Selles on Brand Strategy, Relationships, and the Business of Wine

Unlocking Luxury Wine: Charlotte Selles on Brand Strategy, Relationships, and the Business of Wine

Episode 458 Published 6 months, 3 weeks ago
Description

It is complitcated. Life. Wine. And to help clear up the wine complication (not sure there is a way to uncomplicate life), is Charlotte Selles.

With a distinctive path to her new company Tassei, she brings to the table a wealth of experience cloaked in knowedge, philosophy and experience. She is like a wine savant.

She was in LA for a speaking gig and breaved an unusual SoCal downpour to come to studio to share her spirit.

Charlotte Selles is the kind of guest who'll have you reconsidering not just what's in your wine glass, but why you care in the first place. You think you know luxury in wine? Not so fast. Drawing on her roots in Paris, direct experience with Beaujolais, and a career arc that went from family negotiations to the boardrooms of Robert Mondavi and Jackson Family Wines, Charlotte uproots every tired assumption about what makes a winery—or a wine—worth chasing. Listen closely and you'll discover why luxury isn't about price tags or pedigrees, but about resilience, grit, and the tension that comes from pouring your soul into the vineyard, braving storms—literal and figurative—and nurturing a legacy. But this episode doesn't stop with terroir. Charlotte takes you to the frontlines of modern wine business, from the misguided myth of floodgates marketing to the high-stakes realities of retention, data analytics, and AI in today's DTC world. She'll have you rethinking the purpose of your tasting room, craving the deep relationships behind the best bottles, and maybe even second-guessing whether a discount culture can ever breed true loyalty. By the end, you'll have a new definition of success—not in cases sold, but in customers kept, relationships built, and a business as alive and evolving as the wine itself. Walk away with a fresh understanding of the true business of wine, grounded in purpose, powered by connection, and ready for an uncertain but thrilling future.

  1. Jackson Family Wines

  2. Constellation Brands

  3. Robert Mondavi Winery

  4. Woodbridge by Robert Mondavi

  5. Trader Joe's

  6. Gallo (E. & J. Gallo Winery)

  7. Enolytics

  8. Commerce7

  9. Wine Direct

  10. The Wine Group

  11. Verité Winery

Listen Now

Love PodBriefly?

If you like Podbriefly.com, please consider donating to support the ongoing development.

 Support Us