Episode 200
What if you could close high-value clients... without pitching, posturing, or even talking about what you sell?
This week's guest, Corey Lilburn, is a senior consultant and shareholder at Acrisure, a $35B global insurance and fintech firm. From selling Cutco knives to advising enterprise clients, Corey's success comes from mastering the timing, psychology, and nuance of complex sales.
Corey shares the real sales skills that matter in today's market, the habits that create consistent closers, how to make renewals a non-event, and why self-funding might make sense sooner than you think. He also shares what Mark Cuban is getting right about pharma... and how a Sinatra impersonator helped him close a major deal.
Plus, we dig into the evolution of Bay Area Advisors and how their Martinis for Moffitt event has raised over $4 million for cancer research.
If you're selling high-ticket services or navigating long sales cycles, this one's packed with real strategies that actually work.
Tune in and learn how to sell anything to anyone.
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This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.
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Key Takeaways:
00:00:00 Intro
00:01:37 Essential skills for mastering sales
00:05:03 How AI will impact insurance in the next 5 years
00:07:08 The challenges of risk assessment
00:09:17 Sales cycles and client relationships in insurance
00:22:18 Can you make insurance less boring?
00:23:41 Renewal vs. assumptive close
00:28:23 Keeping healthcare costs down
00:40:45 Self-insurance and level funding
00:53:38 Selling insurance companies to bigger insurance companies
01:06:26 Bay Area Advisors and Martinis for Moffitt
01:20:42 Advice for aspiring entrepreneurs
01:24:35 Outro
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Additional Resources:
🔹 Patrick's website: https://patrickriddle.com/
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