Episode Details

Whether you recently launched your studio or you've been around a while, a new competitor opening nearby typically triggers full-on panic. But competition can be a good catalyst. 

Discover how to level up and proactively protect your business with Heather Garrick and Alina Cooper in Episode 684:  A New Competitor Just Moved In: Now What?

• Be very curious: research competitors, document services, prices, USP, etc.

• Look in the mirror: solicit feedback, mystery shop your studio, analyze data

• Compel commitment: encourage more clients to buy long-term memberships

• Maximize momentum: try Bring-a-Friend week, guest trainers and challenges

• Get noticed: think more ads, flyers, sidewalk chalk and local partnerships

As our industry grows, competitors are inevitable. Episode 684 offers the outline to implement ongoing monitoring and double down on what makes your business different.

Catch you there,

Lise

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