Episode Details

In this episode of This Mother Means Business, Laura sits down with NYC marketer and Agency 6B founder Vix Reitano to talk building a people-first business, why “business funds families,” and how moms’ intuition translates into bold strategy. We get practical on GEO (Generative Engine Optimization), natural-language content, showing up in ChatGPT/Gemini searches, and the human touches that still move the needle. If you’re a founder juggling motherhood, marketing, and momentum, this one’s your playbook.

In this episode you will hear:

00:14 – Welcome + why this convo finally happened

01:10 – Who is Vix Reitano? (Agency 6B, “Vix the Fix”)

02:23 – Year one of motherhood & finding yourself again

04:29 – “Business funds families” philosophy

05:34 – Why more money in the hands of moms matters

08:43 – Intuition, motherhood, and trusting your gut

12:35 – Building a business for the family you want

13:22 – From TV producer to full-funnel agency (and B2B is still people)

17:34 – We’re all in the people business

18:13 – GEO (Generative Engine Optimization) and showing up in AI search

23:56 – Natural language > jargon (and a quick SEO rewind)

25:48 – Alt text, words-first content, and why “ugly ads” words

28:27 – How to show up in ChatGPT, Gemini, and beyond

31:28 – Old-school moves that still work (podcasts, guest posts, consistency)

32:45 – What changed after baby: boundaries, hours, rituals

Vix's Links:

Instagram: https://www.instagram.com/vixreitano/

Website: https://agency6b.com/

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram 
• LinkedIn
• Facebook
• Pinterest
• TikTok